This week, I’m learning how to build an offer, and it’s hitting close to home because it’s directly tied to my purpose. I’m actually rebuilding my offer because it felt a little off—it wasn’t fully aligned with what matters most to me. You see, my goal is to become financially free and have control over my time so I can be the best father and husband possible. That’s what drives me.
As I work through this, I’m realizing how important it is to create something that feels personal and meaningful, not just for me but for the people I want to help. In this week’s letter, I’ll share the key pieces I’m focusing on, from creating a product people actually want to a marketing strategy that really connects with them. Hopefully, as you read through, you’ll find some insights that can help with your own journey.
The Niche: I Am My Niche
Instead of stressing about finding the perfect niche or figuring out exactly who I should be selling to, I’m shifting my focus to the person I know best: me. One of the easiest ways for me to build a product is by looking at a problem I’ve already solved for myself. If I’ve been through it and found a solution, I can help others who are facing the same challenge.
The reality is, we all share the same big goals: making more money, improving relationships, getting healthier, and finding more happiness. What makes my approach unique is the specific path I took to achieve a transformation in one or more of these areas. Whether it was learning to budget, getting fit with intermittent fasting, or finding better work-life balance, my journey becomes the core of what I’m offering.
I’m not trying to appeal to some ideal customer out there—I’m helping people like me, who want the same kind of transformation I’ve already experienced. By seeing myself as my customer, I can approach everything—product creation, marketing, sales—with total clarity. I know exactly what my audience is going through because I’ve been there. I’ve dealt with the same struggles and learned the same lessons.
Why This Works for Me:
- Personal Experience: I’ve been through it. I’m not guessing at what works—I know, because I’ve lived it. That makes it so much easier to connect with people.
- It’s Authentic: I’m sharing my real journey. When people see that I’ve tackled the same problems they have, it builds trust. They know I’m not just talking—I’ve walked the walk.
- Clear Direction: Whenever I write content, create a product, or market something, I’m talking to the past version of myself. It’s clear, it’s honest, and it makes everything flow naturally.
So instead of trying to find some perfect niche, I’m focusing on helping people achieve the same transformation I’ve gone through. It’s straightforward, it feels right, and it ensures that what I’m offering is valuable based on my own experience.
The Idea: Pick Something People Are Already Buying
When it comes to choosing the right idea for my product, I’m not trying to reinvent the wheel. The smartest move is to focus on something people are already buying. Why? Because if people are spending money on it, it’s a clear sign that there’s demand.
It’s easy to get caught up in the excitement of a brand-new idea, but the truth is, proven markets are the ones worth entering. If there’s a steady flow of buyers, I know there’s an audience out there willing to pay for the solution I’m offering. It’s not about creating something no one has ever seen before—it’s about offering my unique spin or experience on something people already want.
This takes a lot of guesswork out of the equation. By focusing on an idea with proven demand, I can move forward with confidence, knowing there’s a market ready to listen. From there, it’s about how I present it, package it, and make it my own.
Why This Works for Me:
- Proven Demand: If people are already spending money on something, that’s a sign that there’s real interest. I’m not taking a gamble—I’m tapping into a market that’s been validated.
- Confidence in the Market: By choosing an idea that’s already selling, I’m not starting from scratch. I have a clear direction and an audience ready for what I have to offer.
- My Unique Spin: Even if others are selling similar products, no one has my exact experience or perspective. I can still stand out by adding my own twist, using my journey to connect with buyers in a way that resonates.
So, when picking my idea, I’m focusing on something people are already buying. It’s a smarter, safer approach that allows me to build on something proven, while still bringing my personal touch to the table.
The Marketing Strategy
Now that I’ve talked about the importance of choosing a niche and creating a product people already want, let’s dive into marketing. Because, let’s be honest, even the best product in the world won’t sell if nobody knows about it or understands its value. The key to getting your offer in front of people and making them want it is having a solid marketing strategy. Here are six essential pieces I’m focusing on for marketing my offer, and you can apply them to yours too.
1) High-Performing Angle
The first step in marketing is to grab attention. I’m learning that if I want to cut through all the noise online, I need a high-performing angle—a message that really speaks to the struggles or desires of my audience. This is about finding that one thing people will resonate with, whether it’s a common pain point or a dream they’ve been chasing.
For me, I’ll probably lead with something like, “Feel lost and unfulfilled? Here’s how to wake up excited with a clear purpose.” It’s direct and hits on the exact problem I’m helping people solve. Whatever your offer is, think about the one big problem you’re solving and lead with that.
2) Clear & Believable Goal
Once I’ve caught their attention, the next step is to offer a clear and believable goal. People need to know what they’re going to get out of your product, but it has to feel real. Nobody believes in “get rich quick” or overnight transformations. Instead, it’s about offering a goal that’s both exciting and achievable.
For my offer, I might say, “In 6 weeks, you’ll feel more aligned with your purpose and have a clear plan for moving forward.” That’s realistic and something people can envision for themselves. Whatever you’re offering, make sure the goal is something people can easily believe and aspire to.
3) Desirable Transformation
This one’s huge. People aren’t buying a product—they’re buying the transformation it promises. I’m really focusing on painting a picture of what life will be like after someone works with me or buys my service. What’s the change they’ll experience? How will they feel? What will their daily life look like?
For me, I’m selling the idea of waking up excited and motivated, with a clear sense of purpose. I want people to imagine what it would feel like to replace that feeling of being lost with confidence and clarity. If you can communicate the transformation your product offers, you’re halfway there.
4) Bonuses
I’ve learned that people love getting more value for their money, and that’s where bonuses come in. Adding a little something extra can be what pushes someone from “maybe” to “yes.” These don’t have to be huge; just something that complements your main offer.
For my offer, I might throw in a bonus workbook or a private Q&A session. If you’re offering a course, maybe include some extra modules or a community group. The key is to make the bonuses feel like they’re adding a ton of extra value without costing you much more time or effort.
5) Pricing
Pricing is tricky, but I’ve realized it’s all about positioning. Since my offer is priced at $1,000, I know it needs to feel like a significant investment—but one that’s well worth it. To help potential clients see the value, I’ll frame it as something like, “For $1,000, you’re investing in a lifetime of clarity, purpose, and fulfillment—transforming not just your mindset but your entire future.”
It’s important to emphasize that this price isn’t just for a service; it’s for a complete transformation. When you price at a higher level, it’s crucial to show people that they’re not just buying information—they’re buying results that will impact every part of their life. Whether you’re offering a service, course, or product, the price should reflect the deep value you’re providing and make it clear why it’s a worthwhile investment for your audience.
6) Risk Reversal
People are always a bit hesitant when it comes to spending money, so I’m making sure I offer a risk reversal. A money-back guarantee, for example, takes the pressure off them and puts it on me. It shows that I believe in what I’m offering and I’m willing to stand behind it.
For my offer, I’ll probably say something like, “If you don’t feel more purpose and clarity after 6 weeks, I’ll give you a full refund, no questions asked.” It’s a way to reduce the risk for them, which makes it easier for them to take the plunge.
What’s next?
Now that I’ve laid out the pieces of my marketing strategy, it feels like everything’s coming together. It’s about more than just selling—it’s about connecting with people on a deeper level and showing them how I can help them transform their lives, just like I’ve transformed mine. Whether it’s through a clear goal, a believable transformation, or offering them a risk-free chance to experience change, I’m giving them many reason to say yes.
I still have more to explore and refine in my offer, but these steps are already giving me the clarity and confidence I need to move forward. In the next article, I’ll dive even deeper into the details of presenting my offer in a way that not only attracts attention but also converts potential customers into satisfied clients.
Enjoyed this letter? If you found these tips helpful and want more insights, life tips, and motivation straight to your inbox, be sure to subscribe to my newsletter! And don’t forget to follow me on X @Lucas_Mouniama_ for daily tips on how to make your life more enjoyable and fulfilling.
Thank you for reading me — it means a lot.
See you next week.
– Lucas
